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smaker

A new version of one of the largest Polish culinary websites

Smaker.pl is a leading Polish culinary website, visited by millions of users per month. The client faced the challenge of modernizing the website to meet growing user expectations, ensure stability despite high traffic, and implement modern social media and business tools.

Challenges and goals of the project

  • Scalability and performance
    Serving millions of users and tens of millions of views per month.
  • Modern social features
    An extensive recipe creation and rating system, forum, comments, and integration with Facebook and YouTube.
  • Monetization and profit sharing
    Integration with Google AdSense and ad servers, revenue sharing system with content creators.
  • Secure data migration
    Transferring a huge database of recipes, photos, and user accounts without downtime.
  • SEO and RWD
    Search engine optimization and full responsiveness.
  • Ongoing support
    Continuous development, quick response to business and technical needs.

Technology in the service of business

Our solutions

  • Quantoo CMS
    a proprietary, flexible content management system that allows for efficient management of a huge number of recipes and user accounts.
  • API for mobile application
    enabling the development of mobile channels and the implementation of push notifications.
  • Advanced search engine
    quick and precise recipe search with the ability to filter results.
  • PDF Generator
    a parallel queue based on Gearman that allows users to generate their own cookbooks without burdening the service.
  • Google AdSense integration
    automatic distribution of advertising revenues between the website owner and the content creators.
  • Security and moderation
    extensive content moderation mechanisms and user rankings.
  • Secure data migration
    Detailed planning and implementation of the import process for recipes, photos, and user accounts – without data loss or service interruptions.
  • SEO & RWD
    optimization of code, structure, and metadata for SEO and full responsiveness, which resulted in improved visibility in search engines and user experience for mobile users.
  • Social features
    Implementation of an extensive recipe creation and commenting system, forum, rankings, and integration with Facebook API and YouTube API, which increased community engagement.
Strona Smaker na MacBook
Strona Smaker na iPhone

Technology that drives business

Implementation effects

  • Increased community engagement
    Modern social media tools and integrations have increased user activity and the amount of content generated.
  • New sources of revenue
    Integration with advertising systems and profit-sharing mechanisms enabled more effective monetization and motivation and engagement for content creators.
  • Stability and performance
    The website serves 4.7 million users and nearly 40 million page views per month, ensuring smooth operation even during peak times.
  • Hassle-free data migration
    The migration process went smoothly, ensuring business continuity and data security.
  • Better visibility on Google
    SEO and RWD optimization resulted in higher search engine rankings and increased organic traffic.
  • Continuous development
    Ongoing technical support, rapid implementation of new features, and responsiveness to customer business needs.
Mockup ekranu iMac ze stroną sklepu CD Action
Screenshot strony sklepu CD Action Screenshot sklepu CD Action

Ongoing support and development

Our collaboration with Smaker.pl doesn't end with implementation. We provide:

  • Continuous development of functionality and website optimization.
  • Quick response to reports and technical support.
  • Security and performance monitoring.
  • Updates in line with the latest SEO and UX trends.
Visit the website Smaker.pl

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