E-commerce services for manufacturers and distributors of cycling equipment and accessories
Modern multisite architecture
Velo Sp. z o.o. is one of the leaders in the Polish bicycle market, managing many recognizable brands and sales channels in both B2C and B2B models. The company faced the challenge of modernizing its key platforms – velo.pl, dobresklepyrowerowe.pl and odbierzbon.pl, accent-bikes.pl – and transitioning from an outdated environment to a modern, flexible multisite architecture based on Drupal 10. The key goal was to centrally manage the product offering and ensure its consistency across all services.
Challenge: Optimization
Major challenges:
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An outdated, difficult-to-maintain system (legacy Drupal) limited development and flexibility.
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Scattered product data – each website had its own database, leading to duplication, inconsistency, and difficulty updating the offer.
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The lack of central management prevented rapid scaling to new brands and domains.
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The need to reconcile service to individual customers (B2C) and business partners (B2B) in a single ecosystem.
Product middleware
Modern multisite architecture on Drupal 10
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Drupal 10 MultisiteCommon system core, multiple brands managed centrally, easy implementation of additional domains.
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Proprietary product middlewareThe central "product core" delivers product data to all services via API. This allows each service to operate independently but use a single, always up-to-date data source. Database duplication and synchronization issues are eliminated, and full consistency of the product offering is ensured.
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API-first architectureFrontend retrieves product data in real time, enabling rapid scaling and flexibility.
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Modern frontendLightweight, fast, and responsive thanks to technologies such as TailwindCSS, TypeScript, Preact, and Sass.
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Advanced SEOURL structure optimization, schema.org, Core Web Vitals – better visibility in Google and more organic traffic.
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Proprietary product middlewareThe central "product core" delivers product data to all services via API. This allows each service to operate independently but use a single, always up-to-date data source. Database duplication and synchronization issues are eliminated, and full consistency of the product offering is ensured.
Efficiency and performance
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One source of product datafull consistency of the offer across all websites.
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Easy scalingthe ability to quickly add new domains and brands in a multisite architecture.
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Significant increase in SEO effectivenesshigher organic positions, more search engine visits.
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High performancethe ultra-lightweight frontend ensures fast loading and excellent responsiveness on all devices.
Data management efficiency
A thorough understanding of the client's specific needs allowed us to create a functional and highly optimized solution, ensuring easy management of large amounts of data across various services. We provide ongoing support and regular updates for the Drupal 10-based platform, ensuring its compliance with the latest security standards and stability. Continuous architecture development, including adding new domains and integration with external systems, allows for the effective expansion of Velo's range of services.
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